A fun, enterprising challenge, based on The Apprentice and Dragon's Den, where teams must demonstrate their business acumen in a bid to impress the boss and get hired!
Teams begin by inventing a new product. The brief can be anything from a new household invention, game, office accessory - the only limit is their imaginations!
To make their product a success, they must excel against their competitors in some business themed challenges:
Innovative Inventions
Using the materials provided, they must create a working prototype of their new invention.
Battle of the Brands
Teams must turn their product into a brand, giving it a catchy name and logo. They must identify their target market to ensure that their choice of logo and colours will appeal to the right audience as well as having "shelf appeal" against its competitors!
Marketing Plan
Teams must then decide on how they intend to market their product, where it will be sold and how they will attract customers.
Commercial Break
Teams use the props and costumes provided to compose a 30 second advert.
Show Me the Money
Resources are priced, so teams will need to negotiate the best deals and keep an eye on their costs. They must then calculate a Recommended Retail Price that will make them the best profit.
Punchy Promotions
As a bonus task, teams can also produce promotional products by painting their own branded mugs, T shirts and tote bags.
Pitch Perfect
Teams then pitch their product, brand and marketing strategy in a presentation to the judges before performing their advert in a fun finale!
Event benefits...
- Team Spirit
- Time Management
- Communication
- Co-ordination
- Healthy Competition
- Logical Problem Solving
- Tactical Thinking
- Creativity
- Leadership
- Social Interaction
- Fun Team Building Activity with an Exciting Conclusion
Event includes...
- Event Manager and Team Building Instructors
- Craft Materials
- Information Packs
- Props and Costumes
- Team Packs and Stationery
- Fun prizes
- £5 Million Public Liability