Similar to the challenge seen on "The Apprentice", teams must invent a new brand of cakes.

Teams begin by inventing their new cupcakes. With a wide range of ingredients and tools available, teams can let their imaginations run wild. Teams can try out a variety of types and colours of ingredients and experiment with different plungers, cutters, moulds and nozzles in order to make their sweet treats unique!

Teams then develop their cupcake brand by giving it a catchy name and designing and making the packaging.

Ingredients and packaging materials are priced, so teams will need to keep an eye on costs and decide how they will price their product to make the best profit.

Teams then pitch their product, brand and marketing strategy in a presentation to the judges and, as a fun finale, teams perform their own advert!

Bonus points can be earned by completing additional fun team games such as a quiz on the baking industry and a piping bag challenge.

Prizes will be awarded to the winning team and, as a fun and sociable conclusion to the event, teams can dig in and enjoy their cupcake creations together!